After sitting down with the CEO and taking careful time to gather employee feedback, clear goals were defined for the new site and a vision was in place. The chamber website needed to work successfully as a tool to draw in new members, as well as target a younger demographic (entrepreneurs in their 20's and 30's) than the current site had been reaching. It would need serve as a primary information source between the business community where members could promote themselves and find our more about their peers. Additionally, it needed to serve as a catalyst for member activity. It needed to show chamber members what was happening, where, and when with an attractive presentation.

From the design perspective, we chose a bold palette to work with of deep red and burgundy to draw in the eye and included a number of accents to convey depth. The site presents a very clean and intuitive design to draw the reader in, allow them maintain focus, and find the information they are looking for quickly. The site does all this while maintaining a continuity of style across all pages.

Functionally, the site has built in a robust number of features without becoming cumbersome. RanchoCordova.org allows its users to: Search for local businesses, advertise their own business, find local business/community information, thumb through the event calendar, find new ways to get involved in the community, contact the chamber, provides a gateway to the chamber's social network accounts.

From a platform perspective, we built the the new chamber design on top of the Joomla content management system, with the integration Chamber Nation software, and a customized theme. This would ensure that the site would be a living, breathing resource that the chamber could maintain with minimal effort, that they could tie in with their promotional social network accounts, and have enjoy maximum functionality.

Overall, the new chamber site was an exciting project that has already created a drastic impact on the local chamber community. If you have a project similar to this site, contact us. We'd be very interested in going over your ideas and working with you.