Project Launch: The new Rancho Cordova Chamber of Commerce Website Goes Live.

Recently I had the opportunity to work with the Rancho Cordova Chamber of Commerce to revamp and redesign their online presence.

What had originally been set up for the chamber years ago had over time lost functionality and fallen out of style.  As a result it was no longer a destination that chamber members were drawn to.

After sitting down with chamber CEO Jane Daley and taking careful time to gather employee feedback, clear goals were defined for the new site and a vision was in place. The chamber website needed to be a tool to draw in new members, target the younger entrepreneurs in their 20's and 30's that the previous site had been missing, and function as the primary spot for local business members to promote themselves and form partnerships with their peers. Aside from just pure functionality, the website would would really need to be a catalyst for member activity.

From the design perspective, we chose a bold palette to work with of deep red and burgundy to draw in the eye and included a number of accents to convey depth. The site presents a very clean and intuitive design to draw the reader in, allow them maintain focus, and find the information they are looking for quickly. The site does all this while maintaining a continuity of style across all pages.

Functionally, the site has built in a robust number of features without becoming cumbersome. RanchoCordova.org allows its users to: Search for local businesses, advertise their own business, find local business/community information, thumb through the event calendar, find new ways to get involved in the community, contact the chamber, provides a gateway to the chamber's social network accounts.

From a platform perspective, we built the the new chamber design on top of the Joomla content management system, with the integration Chamber Nation software, and a customized theme. This would ensure that the site would be a living, breathing resource that the chamber could maintain with minimal effort, that they could tie in with their promotional social network accounts, and have enjoy maximum functionality.

Overall, the new chamber site was an exciting project that has already created a drastic impact on the local chamber community. If you have a project similar to this site, contact us. We'd be very interested in going over your ideas and working with you.